We partnered with AMP Athletic, a Marylebone (W1) fitness destination, to develop a brand that reflects its commitment to client results and an energised personal training environment. Our work began with a bold and dynamic logo design, which has become the visual cornerstone that encapsulates the gym’s core values.
The brand identity was then expanded into a complete visual system, including a distinct colour palette, typography, and comprehensive brand guidelines to maintain consistency across all touchpoints—including a series of custom class logos that further enhance the brand’s presence.
Beyond visual design, we crafted a strong, unified brand experience across physical and digital platforms. From signage and print materials to digital assets, every element was designed to ensure clarity, impact, and a seamless brand narrative.
To support AMP’s online presence, we designed and developed a custom WordPress theme, ensuring a streamlined user experience that reflects the gym’s premium positioning while making it easy for potential clients to explore offerings and book sessions.
The result is a cohesive and powerful identity that positions AMP Athletic as a leading fitness destination in the competitive London market.
