Designing bold, memorable identities that define your brand.
Visual Identity Design
Logo Design
Colour Palette Development
Typography Development
Custom Iconography
Brand Expression
Brand Guidelines
Visual identity design is about creating the visual language that defines your brand.
At Studio Fury, we transform your brand’s story into a cohesive and compelling design system that communicates your values and connects with your audience. From logo design and colour palette development to typography, custom iconography, and brand expression, our work ensures your brand is instantly recognisable and impactful across all platforms.
WedgeMatrixMastering the short game and redefining golf instruction
Your logo is the face of your brand and one of its most critical elements. We begin by exploring several concept routes, each offering a unique interpretation of your brand’s essence and values. This exploratory phase allows us to highlight different aspects of your brand’s personality. Once a direction is chosen, we refine and develop it into a distinctive and versatile logo that not only represents but also elevates your identity across all applications.
The FoundryRevitalising the identity of a pioneering gym brand
Colours have the power to communicate emotions and create strong associations. We carefully curate a colour palette that reflects your brand’s core values and resonates with your audience. By considering factors such as cultural significance, sector trends, and visual impact, we ensure the palette is distinctive, ownable, and functional across various media and platforms.
Typography is a cornerstone of your brand’s personality. We select and customise typefaces that align with your brand’s character and values. Whether bold and dynamic or elegant and refined, our typography choices are meticulously crafted to enhance readability and visual appeal. Each typeface is chosen with a clear purpose, ensuring your brand’s story is conveyed consistently across all touchpoints.
The FoundryRevitalising the identity of a pioneering gym brand
Icons play a vital role in making your brand identity versatile and engaging. We design bespoke icon sets that align with your overall visual identity, ensuring they not only enhance usability but also contribute to storytelling. Whether used in digital interfaces or printed materials, our icons add an extra layer of coherence and creativity to your brand.
The FoundryRevitalising the identity of a pioneering gym brand
Brand expression brings your visual identity to life through creative applications. From layouts and patterns to photography styles and animations, we explore innovative ways to extend your identity. By focusing on every detail, we ensure your brand feels vibrant, cohesive, and adaptable across all touchpoints, whether on packaging, social media, or physical environments.
AudeoCranking up the resonance for a digital ad specialist
Consistency is the backbone of a strong visual identity. Our brand guidelines provide a practical and inspirational reference for using your visual assets effectively. They include clear instructions on logo usage, colour application, typography, and more, ensuring everyone communicating on your behalf maintains your brand’s integrity and professionalism across all channels.
Frequently Asked Questions
What is a visual identity, and why is it important?
A visual identity is the collection of design elements that represent your brand, including logos, colours, typography, and more. It is crucial because it shapes how your brand is perceived and remembered by your audience.
How do you approach the visual identity design process?
We begin by exploring multiple concept routes to capture your brand’s essence. Once a direction is chosen, we expand and refine the visual identity, incorporating elements like brand expression and custom assets to create a cohesive system.
What are brand guidelines, and why are they important?
Brand guidelines are a comprehensive set of rules for using your visual identity elements. They ensure consistency across all platforms and communications, maintaining your brand’s integrity and professionalism.
Do you design custom logos and iconography?
Yes, we specialise in creating custom logos and icon sets that align with your brand’s personality and needs, ensuring uniqueness and versatility.
What deliverables will I receive from the visual identity design process?
You will receive a complete visual identity system, including logo files, colour palettes, typography guidelines, custom icons, and brand guidelines to ensure consistent application.
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